We at The Culture Link are keen on learning how different events in pop culture impact the world. From behavioral changes to changes in consumption patterns, we are interested in it all.
About Us
Meet our dynamic team of marketing enthusiasts, who are deeply immersed in the world of pop culture. We combine our love for marketing, brand building, and understanding the psychology behind a consumer’s decision with a fervent love for everything pop culture, from movies to memes. Join us in our journey of navigating the world of marketing and brand building while also understanding the influence that pop culture has on people’s day-to-day lives.
We are interested in all things pop culture and the effect it has on people. It can range from how a movie impacts the behavior of people to how the different trends on social media change the consumption patterns of people. We want to analyze how an event in pop culture can change the real-life life belief system of people and how we can utilize it in creating effective marketing strategies.
Coming Soon
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The Ideation
In December 2023, our founder came up with the idea of creating The Culture Link. She deliberated on the idea for a while and came up with a clear vision for the company by the end of December. Motivated by the vision, she officially registered the company in January of this year, marking the start of an exciting journey.
The Effect Series
It was the multi-part concept launched by the company. We wanted to start a multi-part series on the broad topic of the effect that is caused by viral pop culture personalities. This series covered personalities that went completely viral in the past 3-4 years. It included the likes of Taylor Swift, BTS, Sabrina Carpenter, Tripti Dimri, Vedang Raina, and Vikrant Messey. Our most viral article was the one we wrote on Taylor Swift's influence on the music industry.
Marketing in the Entertainment Business
We are currently working on launching a brand new series that would focus on how marketing is incorporated into the world of entertainment. We will cover topics ranging from "how to popularize the release of a new movie or music item" to "how PR helps in carefully curating the public perception of a brand or celebrity".
Blogs
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Rihanna’s Genius Move with Fenty Beauty Deep Dive into the massive impact of Fenty Beauty In 2017, Rihanna took both the internet and cosmetic industry by storm with the launch…
FAQ
Our headquarters are currently based in Delhi, India
No, we are currently only focused on expanding the type of content we produce. But we might launch The Culture Link podcast sometime next year.
Absolutely! We welcome contributions from guest bloggers who are interested in sharing their valuable insights, expertise, or an unpopular opinion to share with our audience. If you’re interested in contributing, please reach out to us via our contact page or send us an email (xyz@gmail.com).
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